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Social Marketing Basics

  • Social Marketing is STILL the hot phrase in web site management & it’s the use of social networking sites to reach out & engage potential customers; sites such as Twitter, Facebook, Youtube, others…
  • Making Your Business Social:

    1) Create an account…
    One of the first things we do when we create a web presence for a new client is to get a number of social networking accounts for them. Typically, you have to create a user name, then a password and provide a valid email address. Pretty simple, really.
    2) Dress up your page…
    This is where things can get a bit tricky. Usually you can choose from a selection of network provided templates. If you want something custom, something unique, you’ll need to know a decent amount of code.
    Backgrounds, including images (single or repeating) and colors can really excite you visitors or chase them away. Text fonts and colors can also have a powerful effect, for better or worse.
    3) Add some content…
    I’m always saying “content is KING” and that’s no exception here! An appealing design is important to catch their eye but quality content is what really captures your prospective customer’s attention, gets them engaged!
    …and finally,
    4) PROMOTE! Get social!
    If you build it, they will come but you want them to come in droves! Then you’ll see some action and a return on your social marketing investment.
    Make sure your site has “share” buttons for all the most popular social networking sites, add your Facebook, Twitter or other social site handle to your print and media ad collateral. Offer a special promotion for “liking” a page, post, etc. and watch your traffic (and profits) grow!

    Why Use Social Marketing?

  • Social networking accounts for 1 of every 6 minutes spent online
  • Facebook is visited by 73% of the total U.S. Internet population each month.
  • Facebook has increased average U.S. visitor engagement from 4.6 hours to 6.3 hours per month over the past year
  • As MySpace declines, LinkedIn, Twitter, and Tumblr have grown at impressive rates…

  • Twitter claims that 572,000 accounts were created on March 12, 2011.
  • 460,000 new accounts were created per day over the last month on average.
  • Mobile users are up 182 percent over the past year.
  • That’s a lot of users,
    A LOT of prospective clients!

    Social Marketing CAN Be Affordable & Effective…

  • IF it’s done right! Like any tool, it must be used the right way at the proper time.
    Contact us to find out more about increasing business by getting social!
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